Speed
Page performance, mobile friction, and obvious load-time issues that can interrupt intent.
Audit
Direct Booking Leak Audit
€2,625
Credited in full against your first month of Direct Booking Control, or against a Fix Sprint, if you start within 30 days.
Based on hands-on experience with a booking-heavy tour operator where direct website revenue climbed by 22% over the previous year. Meanwhile, the website's proportion of overall turnover increased from 60% to 70%.
A diagnostic for tour operators and booking-based businesses where technical friction, unclear tracking, weak trust signals, or booking-flow problems may be costing direct bookings.
Who it is for
For operators with traffic, bookings, or ad spend who need an upgrade
The audit is for tour operators, excursion companies, activity providers, and other booking-based businesses where the website already plays a real commercial role.
It is especially useful when direct bookings feel weaker than they should, tracking is unclear, mobile booking feels clunky, review/trust signals are underused, or OTA dependency is becoming expensive.
What the audit checks
Technicalities behind a booking path
Mobile flow
How easily a visitor can move from a tour page to a confident booking action.
Tour pages
Structure, CTA visibility, booking buttons, and the information needed before purchase.
SEO and schema
Metadata, structured data opportunities, internal context, and review data where appropriate.
Tracking
GA4, GTM, conversion tracking, booking events, and measurement sanity checks.
Ads quality
Landing page issues that may weaken paid traffic performance or lead quality.
Review/trust workflow
Whether first-party review collection, review display, or booking-system-connected review collection could support stronger on-site trust signals.
What you receive, and what it costs
You already know the number. You do not know which part of it you could keep.
Take what came through the OTAs last month and multiply it by 0.25. That is roughly what the platforms charged you in a single month. You will pay it again next month, for as long as the direct path stays weaker than it should be.
What that number does not tell you is which part of it your own website could have taken, and what is standing in the way. This is what the audit will figure out for you.
For only €2,625 the Direct Booking Leak Audit includes:
- Written findings across the full scope, in clear language rather than tool output
- Prioritized action steps, including its impacts, so you know what to do first and what can safely wait
- A modelled figure for what the findings are plausibly costing you. This is built from your own traffic, conversion rate, and booking value, with every assumption written out so you can challenge it
- A live walkthrough call, so you finish the audit understanding it instead of filing it
The figure is a model, not a forecast. It demonstrates what the findings are worth if they get fixed and the assumptions hold. It is not a guarantee of recovered revenue, and anyone making such claims is speculating.
If you continue, the audit costs you nothing
The full €2,625 is credited against your first month of Direct Booking Control, or against a Direct Booking Fix Sprint, when you start within 30 days of delivery. Month one of Control then costs €2,625 instead of €5,250.
How it works
Four steps to the perfect audit
Intake
You share the website, booking system, key concerns, and any access needed for tracking review.
Review
The website is checked across speed, mobile flow, SEO/schema, tracking, reviews, page clarity, and booking friction.
Priorities
Findings are turned into prioritized action steps with likely impact, effort, and risk.
Result
Written findings, the prioritized action steps, a modelled figure for what those findings are costing, and a live call to walk you through all of it.
What to keep in mind
What is excluded from the Audit?
The audit is scoped for diagnosis and prioritization, not implementation. These items are out of scope:
- Implementation work unless a separate Fix Sprint is agreed
- Full website redesign or rebuild as these are offered separately. The audit shows first whether one is even needed
- Custom booking system rebuild
- Legal or compliance certification for review/schema implementation
- Ad campaign creation or management
- Unlimited revisions or ongoing support
- Emergency or out-of-hours support
FAQ
Before your request
Why is the audit €2,625?
Because it is priced against what the leaks cost, not against the days it takes. Comparable technical and tracking audits from established agencies commonly start around €4,600 and run well beyond it. The fee is also credited in full against your first month of Direct Booking Control, or against a Direct Booking Fix Sprint, when you start within 30 days. €2,625 for the audit and then €2,625 for your first month is €5,250, which is what that first month would have cost you anyway.
Can this lead to implementation?
Yes, by one of two routes. A Direct Booking Fix Sprint handles a contained list in one agreed scope: speed, tracking, schema, CTAs, review workflows, booking path. Direct Booking Control takes over the technical side month to month when the work is ongoing rather than a one-off. The audit tells you which one you need, and the fee comes off either.
Is this only for large tour operators?
No, but it is most useful when the website already gets traffic, bookings, ad spend, or commercial attention. If there is no traffic yet, strategy and acquisition may need to come first.
Will you need access to analytics?
Some checks can be done without access. Tracking and conversion findings are more useful when GA4, GTM, Search Console, booking system, or ad account context is available.
Will this audit guarantee more direct bookings?
No. The audit identifies likely blockers and prioritizes fixes. Direct-booking results depend on traffic quality, offer, pricing, seasonality, operations, and the fixes that are actually implemented.
Request audit
Start with a diagnostic before committing to a rebuild or sprint.
In order to determine if the audit is a fit for you, please fill out the form. TheTechDodo will personally reach out to you within 2 business days. See you soon!